We help sports organizations succeed and bring their vision to life.

Our People

About Coach Russell

Coach Russell is a credentialed school psychologist in Fresno, California and Associate Head Coach for Boys Varsity Basketball for the Washington Union High School Panthers. Over his 20 plus years coaching youth, travel and high school basketball teams, Coach Russell has had the privilege of coaching NBA Champions, Collegiate players, as well as rocket scientists, nurses, and epidemiologists. A believer in developing the whole person, Coach Russell takes immense pride in the personal and professional success of all his current and former players.
  • Pupil Personnel Services Credential (PPS), California Commission on Teacher Credentialing
  • Certified Crisis Prevention Institute (CPI) Nonviolent Crisis Intervention Trainer
  •  Master of Science in Counseling, with an Emphasis in School Psychology (M.S.)
  • Bachelor of Arts in Psychology; Minors in Biology & Chemistry (B.A.)
  • USA Basketball© Gold Licensed Youth Coach
  • Contributing Author, Winning Still: Essays from the Philippine Sports Landscape during the Pandemic
  • Social-Emotional Strategies & Interventions
  • Collaborative Problem Solving
  • Maximizing Player Potential
  • Coach-Team & Coach-Athlete Dynamics
  • Mentorship & Leadership
  • Coach Development
Current Trends in Coach Development

Current Trends in Coach Development

Professional coaching development has existed for decades.  If a coach wants to learn more about the technical, skill, mental, or emotional aspects of their given sport, there are coaches clinics and seminars, as well as countless books, articles, and YouTube videos...

Learning to Swing Away

Learning to Swing Away

As a parent of children actively involved in competition, I often have spirited debates with my wife about how much pressure we are applying on our son and daughter to excel. We want to cultivate a love for focusing on the process of becoming great at something they...