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Sport Marketing Agency and Philippine Olympian Association Team Up for Podcast

Dec 28, 2021

logos of the Philippine Olympians Association and sport marketing agency Adrenaline Solutions

Something for sports fans to look forward to in 2022!

Sport marketing agency Adrenaline Solutions (AS) and the Philippine Olympian Association (POA) partnered to transform POA’s Online Sport Leadership Program (OSLP) into accessible podcasts, which is expected to launch next year.

The OSLP is a series of webinars organized by the POA in partnership with Ateneo de Davao University.  The main objectives are to create linkages among sports leaders, and coordinators of schools, local government units, and sports associations to promote a better culture in Philippine sports. 

The webinars held great value beyond its original purpose. Each webinar features Philippine Olympians who speak about their experiences in training and competition. POA President Akiko Thomson-Guevara said that the talks were a piece of Philippine sports history. The organization wanted to share their wisdom to a new generation of athletes and coaches through podcasts.

The POA partnered with Adrenaline Solutions to assist in managing the project. The agency is a global, multi-disciplinary, and full-service agency dedicated exclusively to serving sports organizations. Aside from project management, the coach-led agency will also contribute their digital expertise including video and audio editing. 

AS co-founder Coach Noli Ayo remarked, “This is a wonderful project that will widen the reach of today’s Olympians and have their stories more available to serve as inspiration for sports.”