Small sports club? Fast-growing corporate start-up? The stats are in, and it turns out that one of the most powerful killer moves you can make – on and off the field – is to invest in the best sports website that connects your coaches, volunteers and athletes to a world of new possibilities. Here’s how to ace your investment and knock out the competition with an awesome online identity.
Are you on the Online Winners Podium?
Football club Manchester City has one of the most perfectly curated web presences of any sports club in the world. With almost 10 million Instagram, over 52 million Facebook & around 6.5 million Twitter followers, it’s fair to say that Manchester City truly shoots the lights out when it comes to exploiting the benefits of the online world. New jersey releases become an online event of the year and the club makes millions of dollars in revenue by reaching a global audience.
But smaller clubs & organizations can benefit hugely, too. Take the London-based Greenhouse Sports, whose mission is to change young lives through sport, or Good Sports, who aim to improve sporting opportunities for kids worldwide. Both benefit hugely from the ability to engage with a wider audience. Doing so expands the potential net of donors, volunteers, grant & funding sources from local to international, vastly expanding growth opportunities for the organizations.
The takeaway? Whether you’re a small, Sunday league volunteer-run soccer team- or the largest & most profitable sports organization on the planet, the online world offers unequalled revenue & profit growth opportunities, all with budgets and tech choices that suit your needs and those of your club.
Read on to discover our Top 5 reasons why being a contender in today’s world of sport requires you to invest in the best sports website that you can.
5 Reasons Why Your Sport Organization Needs A Website
#1 To Motivate your Team
Your most valuable resource is your players, coaches & volunteers. A great website enforces team & club identity, attracts potential new talent, forges and strengthens the bonds of social cohesiveness, keeps the team connected and motivates and inspires players as a team. It allows you to sell & advertise team merchandise to extend that feeling of belonging to fans and enables your club to truly stay connected – even if they can’t make it onto the field.
#2 To Maximize Profit & Revenue
We all know that passion drives sport, but financial resources are what enables us to become free to pursue that passion. A well-developed online presence opens the floodgates to advertising revenue, fertile cross-platform Facebook, Instagram, Twitter and website campaigns, and allows us to monitor data usage and statistics. Data analytics allow you to find out exactly how best to connect with your target audience to maximize profit & revenue and adapt your marketing strategy in real time, freeing you to follow that passion to play without funding concerns overshadowing the sport.
#3 Beat the Competition
We all know that taking part is the most important thing…but let’s be honest – we all want to win, too. And part of winning is being able to effectively psych out the competition. An impressive online presence, podcasts, player Q&A’s, prideful team photos, team jerseys and an all-round intimidatingly awesome website might just strike a little extra fear into the hearts of rivals that could end up making the difference between scoring or losing that extra point and taking home – or losing – the title.
#4 Forge Stronger Community Links
Imagine a local cafe offering cheaper meals to fans of your team on game days, or the local bar sponsoring your club. Perhaps the local schools would love to get behind you after enjoying a guest lecture by one of the coaches – or the community begins to champion you all more because you get involved in some fundraisers or local community outreach. Connecting with your local community can be a game changer in putting down roots and staying connected, becoming a fabric of local society, and a part of life that draws generations of locals to your games. No matter how small, online communities can make or break a sports team or club and transform your physical presence in your town, changing lives, deepening generational ties & bringing an all-round enriching benefit to your sport – and to those that support it.
#5 Exploit Unrivalled Opportunities
These days, sports clubs can benefit from a raft of amazing, competitively-priced products such as SportsPress, that allows you to showcase your team roster, players, member profiles, playing schedules, results, and other info that can allow fans to directly engage with you. These options provide you with a great way of building that spectator-brand-team loyalty – and even better, you aren’t limited in building that connection by geography – anyone in the world can view your team and enjoy your message.
You can easily sell team merchandise, hold online player Q&A’s and engage with sponsors. Better still, you no longer have to rely on in-person contact to make connections. A Spin club in Boston can sell t-shirts to Spin goers in Australia, or charge British, African or Filipino Spin aficionados to attend online courses, workshops or events. The possibilities really are limitless.
Interested in becoming a major online player today? Adrenaline Solutions specializes in end-to-end marketing & website development services for sports clubs, teams, federations & organizations of any size – so contact us today & let us transform your online presence to really crush the competition and achieve your true online sporting potential.