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Just Roll With It

Case Study

Just Roll with It
Bowls Canada Boulingrin

More than six million Canadians identify as having a disability. As the governing body responsible for lawn bowls in Canada, Bowls Canada Boulingrin wanted to create a safe, welcoming environment for bowlers with disabilities and increase their participation in the sport.

For the Just Rolls with It campaign, Bowls needed inclusive and snappy illustrations for their social media, digital, and on-ground materials. They also needed to brighten up their disabled-friendly verbiage in both English and French.

The release of the campaign helped pave the way to increase participation of the disabled community. It also raised awareness of the importance of training and facilities to cater to their needs.