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Winning Still Book Launch

Case Study

Winning Still Book Launch
RockEd Publishing

Situation
During the COVID lockdowns, Adrenaline Solutions co-founder Coach Noli Ayo brought together athletes and coaches in regular talk sessions called the MWF Group to cope with stress and loneliness. Together with famed sports reporter the late Rico Navarro and RockEd founder Gang Badoy Capati, the group turned their traumatic experiences into a productive output, the book Winning Still.

Task
Build hype among sports enthusiasts and promote the book launch video.

Results
Winning Still became a highly anticipated book. It’s launch video garnered 200+ comments, 200+ likes, and more than 100 shares. It’s message of overcoming adversity in the pandemic continues to inspire sports enthusiasts and grow demand in the book.